Cluster Insight with CGG
– Our geoscience data, technologies and expertise can play an increasingly important role in the energy transition to a low carbon future. This is why we are stepping out beyond our core activities, says Marianne Lefdal from CGG.
Cluster Insight is a column where we ask six questions to catch a glimpse into the daily business-lives of the partners and members of GCE Ocean Technology.
This week we have spoken with Marianne Lefdal to learn more about her and her work in CGG: a global geoscience technology leader providing a range of solutions for complex natural resource, environmental and infrastructure challenges.
1. What is your role in CGG?
In my current role at CGG I wear several “hats”. First, as Norway Country Manager, where I represent CGG in Norway and in my second role, as Key Accounts and Relationship Manager, I liaise closely with some of our key clients located in Norway.
I also explore business opportunities for CGG within the oil and gas industry as well as any new opportunities linked to the energy transition.
2. Your primary focus at work right now is?
My primary focus is to identify these potential business opportunities for CGG. As a global geoscience technology company celebrating its 90th anniversary this year, we have considerable strengths that we want to leverage.
We can see how our geoscience data, technologies and expertise can play an increasingly important role in the energy transition to a low carbon future. This is why we are stepping out beyond our core activities, to explore new avenues where we can develop disruptive solutions that bring added value to our clients and society in support of this transition.
3. Biggest challenges and opportunities for CGG in the future?
Operating in a globally diverse market, I would say that our biggest challenge is linked to the energy transition we all need to make. In every aspect of our lives, we rely on the Earth and its natural resources – for energy, mobility, transport and development. Energy, powers human potential, progress and achievement. As the world’s population grows and technology continues to advance, the demand for energy, infrastructure and innovation will only accelerate. This will have to be balanced with the need to take care of the planet we live on.
CGG is actively committed to the climate and environment and is constantly seeking new and more sustainable ways for our clients to meet the needs of their customers and achieve their business and transition goals. This has already led us to develop a growing portfolio of environmental monitoring solutions that are underpinned by our unique combination of geoscience and data science expertise and technology.
We can also see countless opportunities to continue to grow our activity that capitalize on the geological insight our subsurface data and outstanding imaging and digital technologies can bring to accelerate the development and commercialization of growing energy transition industries, such as CO2, hydrogen and ammonia storage and geothermal energy, beyond our traditional markets.
With the data revolution we are currently seeing, bringing a rapid advance in computer power, integrated circuits and connectivity, this is all creating a new era of opportunity and value creation that we can all benefit from. It is interesting to point out that CGG has been active in many of these areas for decades. We have participated in many of the world’s key Carbon capture, utilisation and storage (CCUS) projects, such as Sleipner, Troll, Weyburn, Pembina and Gorgon, and since 2011 we have supported over 130 geothermal projects including two global resource assessments.
4. Best part of being member in a cluster?
We believe that when you are a member of a cluster it is important that you make a valuable contribution to help achieve a broader ecosystem. In return, you can leverage the energy created when companies and their skill sets come together to build business opportunities across the different disciplines.
5. Your business/life motto
I can align myself with CGG and our ability to “see things differently”. We need new perspectives to solve the most complex challenges facing society today. At CGG we are given the chance to use our collective brainpower to help solve these new and significant challenges – so that we continue to bring value for the next 90 years.
6. Which cluster member should we interview next?
I think you should talk to Eelume next.
Thank you for the insight Marianne.
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