Protect your Intellectual Property
Intellectual property is a great business asset and intellectual property is far more than patents.
Niclas Uggla, Global Sales Lead for Patents at Zacco shared his experience with management of intellectual property at our seminar this week.
Patent what is important to your business, drop the "nice to have". Niclas gave a great checklists of when patent applications should be considered.
You can download the presentation from our Member area.
– A patent is not a right to do something — it is a right to prevent others from doing it, Niclas explained.
Another key concept is the freedom to operate, meaning the ability to develop and commercialise products without infringing on others’ IP.
Niclas emphasised that IP plays a critical role in partnerships and collaborations, where unclear ownership or weak protection can quickly become a source of conflict or lost value.
Many ways to protect IP
Niclas urged companies to make greater use of design protection, which is often faster, cheaper and more flexible than patents. He also provided a checklist for when design protection is a good option.
As for patents, you should not disclose the design prior to applying for protection.
All companies structure their work and see which protection works best in each case. As one example, protection of production processes could be difficult, and it is often best to keep a trade secret.
Know-how is often the most valuable in a company, but this makes you vulnerable if someone leaves you company.
Special offer
Zacco is offering an IP review of your company’s IP situation and will deliver an IP report containing recommendations based on your unique position.
Cost: NOK 10,000
Get a refund of 5 000 NOK if Zacco receives an order of IP related work before 30 June 2026.
Get in touch with Niclas Uggla and mark the request with discount code "GCE Ocean".
Contact Information
About
Zacco is a full-service consultancy within intellectual property.
Zacco provides advisory services related to patent applications and patent strategies, legal and technical assistance in patent disputes, registration and management of designs and trademarks, technology licensing, as well as digital brand protection, cybersecurity, and portfolio management.
