HAVlunsj: What does salmon eat? Consumer perspective – knowledge, understanding and trust

Welcome to a thematic lunch about the ocean with NCE Seafood this time.

Consumers approach Norwegian salmon with high expectations for quality, safety and sustainability – but at the same time have limited knowledge about what goes into production. This knowledge gap affects perceptions of both the product and the industry.

New insights show that new, more sustainable and circular feed ingredients can meet resistance if they are not explained well enough. What is perceived as unfamiliar or unnatural can quickly create skepticism, even if the solutions are well-rooted in research and sustainability goals.

For the industry, this means that transparency alone is not enough. Transparency is crucial, but must be combined with good, understandable and trust-building communication to create trust and acceptance among consumers.

Programme

At the HAVlunsj you will meet:

• Florent Govaerts, researcher at Nofima and responsible for the survey Consumer perceptions of feed ingredients for salmon
• Tarjei Eide, CEO of Cargill Norway
• TBA, Lerøy Seafood

Sushi will be served and the event requires registration.

Participation and Costs

HAVlunsj is free and open for all. 

Register

Register for HAVlunsj.

HAVlunsj is a series of lunch meetings organized by VIS , Maritime Bergen , GCE Ocean Technology, Marineholmen, Maritime CleanTech, GC Rieber Eiendom and NCE Seafood.